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Search Engine Marketing (SEM)

Over half the world's population now has access to the web and nearly 90% of them find what they're looking for using search engines, which in turn drive more than 50% of online purchases.

When search results come up almost 80% of people make their choice from first page listings alone. There are more than 21 billion web pages fighting for first page positioning and the skill of search engine marketing is in getting your website featured prominently on all the major search engines.

It's now universally accepted that search engine marketing is a key weapon in your marketing arsenal – there's no point in having a website that users can't find. Our search engine marketing specialists' work with you to generate search positions that are the most effective drivers of traffic to your site ensuring you get maximum return on investment on your advertising spend.

Ornus Web Solutions brings it expertise in knowing what turns searchers into finders and finders into customers. By combining our unique technologies and the quality and skill of our people we will get the very best from your investment.

Search Engine, Internet Users and Websites Owners are involved in a symbiotic 3-way relationship. Each party depends on the other two to get the desired business results. Google, Yahoo and Microsoft Bing are well know international search engines and everyday millions of people use search engines to get the desired information. Search Engine Marketing Services refers to marketing that is related to search. This is best possible way to drive qualified visitors or traffic to your site and boost your ROI.

Search Engine Marketing or SEM is a form of Internet marketing which promotes websites, increase their visibility on search engine result pages (SERPs) through the use of Paid Advertisements, Contextual Advertising and Paid Inclusion. If it is managed properly, SEM can expand a company's reach and deliver either a broader or more targeted source of customers/traffic than was ever available.

Search Engine Marketing Solutions otherwise known as pay-per-click is now the most dominant form of online advertising services where your message is typically shown at the top or to the right of the natural search results on the first page. You pay a small amount if a qualified prospect clicks on your listing and connects to your site. Your message is displayed free, you only pay for clicks or click through.

Ornus Web Solutions is proficient in each of the SEM arenas and the best ways to achieve client objectives. We dedicate the time to collaborate on key decisions and efficiently manage SEM campaigns.

We follow a well established process for running effective Search Engine Marketing campaigns with various vendors such as Google AdWords, Yahoo!Search Marketing and Microsoft adCenter.

bullet We plan which keywords and phrases are to be targeted for getting desired results. SEM campaigns may involve hundreds or even thousands of keywords.
bullet We select which search engines will best meet your objectives.
bullet Determining opening bids for each keyword.
bullet Creating eye-catching & high converting ad copy to use for each listing that results in a high rate of conversion.
bullet Creation of Landing Pages to help measure results and increase ROI.
bullet Creating a successful Pay-Per-Click campaign is a time consuming intricate process, which only Internet marketing experts can do.
bullet Ongoing monitoring and adjusting is necessary to ensure your bids achieve efficient and cost effective levels which in-turn increases ROI and for this we use A/B testing and/or Multivariate testing.
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