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Mobile Websites Design

It is critical that your current website looks presentable and more important navigable on mobile browsers. Why? Because more and more people are accessing websites from their phones – and that number is only going to go up.  Mobile search engine traffic grew over 50% in the first half of 2010, and if that’s not a wake-up call for everyone sitting on the sidelines wondering if mobile will catch on, nothing is. With the recent launch of 3G services in India, the internet penetration is set to explode including in the smaller cities, towns and villages. Imagine the potential of over 600 million cell phone subscribers in India!

Obviously, the screen on a smart phone or mobile device such as the iPad is smaller than what you’d normally see on your laptop or desktop monitor. Consumers visiting your site on their phones expect to see content in a meaningful way, and if your website is not mobile optimized THEY ARE GOING TO GO ELSEWHERE… maybe even get upset – and when that happens, guess what happens to your brand?

Utilizing a universal URL for your company solves this issue, in that it determines which device is requesting your website and displays the applicable website in the browser making the request. Therefore, the website normally seen from a desktop will be mobile optimized and displayed in a manner that can be readily viewed on a smart phone screen automatically.

As more and more users turn to their mobile devices for information and data, and as smart phones get smarter and smarter, your brand will be happy you made the investment into a mobile optimized website.

Mobile optimized sites can also include mCommerce, or the ability to transact payments via credit card processing known online in the old days as eCommerce. Therefore, your current shopping cart can be incorporated into a mobile site and you’ll open up a whole new potential marketplace. And finally, it doesn’t have to be that expensive. 

Go to your current website, be honest with yourself, and ask yourself how it looks across different mobile browsers and operating systems. What will your customers think when they try to access the very site you’re looking at and probably cringing at? And finally, how efficient is your current website for publishing content for display on mobile devices? You’ll probably then understand the need for a mobile optimized website.  Based on where the marketing world is going, mobile optimized websites are no longer an option – they are an absolute requirement for your business to stay relevant.

With a rapidly growing number of mobile web users and competitors from all over the world establishing their presence on the Web, how does your website standout and deliver value? Is your website optimized for the new mobile experience, and what revenue does it generate to your business?

Mobile is viewed by many as the “new Web” due to the growing popularity and availability of the Smartphone. Mobile users are looking for content at their fingertips that they can use easily, access immediately and from virtually anywhere. So you will have to confront the challenge of delivering an improved user experience. This can only benefit your business for three main reasons: accessibility, exposure, and mobility. How does one achieve that?

We offer fast and quality website optimization for mobile devices.

Here are some tips to give you an insight about mobile website design & mobile web development services, and also to guide you when you are building a mobile optimized website:

bullet Start by optimizing your website. When you create a separate website for your mobile users, you enable them to experience easy navigation and an improved user experience.  Smartphone users are generally tech savvy and will recognize the value your website brings to them in the matter of usability.
bullet Optimize mobile website content and design. Mobile web is about achieving more with less – you have to consider the design and content limitations of mobile web browsing in order to deliver improved user experience. Make your mobile content easy to access, interactive, and relevant. Also, the design should be minimal for a faster mobile web experience.  Easy surfing will result in easy purchasing and will strengthen your brand identity!
bullet Optimize for mobile browsers. You know that browsers should be your website’s best friend.  It is of vital importance to build your mobile website accordingly, and to monitor which browser brings you the highest volume of traffic – then optimize it again.
bullet There are certainly numerous advantages to having a mobile optimized website. In addition to the reasons above, a mobile website provides improved SEO performance. Your rankings will rise on mobile-friendly search engines such as Google and Yahoo, and your website will be placed in relevant mobile and local directories, which will increase your business’ visibility.
   
Having pointed out the directions and advantages of mobile web, we can only suggest that advertisers and agencies take advantage of this new and ever popular web opportunity!
 
 
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